Clients

The clients for Ivory Isis Herbals are typically women, ages 30 - 55.

I chose floral designs that included women in the images for the site, and stuck to greens and neutral colors in the redesign.

Minimalism

I wanted to make the site easy-to-read and access for someone who needed information quickly. I thought this was especially applicable for users who will mostly access the site from their phone to quickly look up information.

Since most of my products are sold in local businesses in Kansas City, I made sure this was the most prominent page on the site.

Products

Eventually I’ll have a store on the website. For the moment, I put a few products front and center on the site, so that potential customers can get a good idea of what I sell. I chose some very visually pleasing photos for a noticeable focal point.

Values

One component that sets me apart from other small businesses is my focus on high quality ingredients and little details regarding how I make my products, including the slower method infusion process that I use for my herbal oils, which captures high quality constituents in my products. I also made this another key focal point on the site, so it’s easy to see why customers should choose my products.